Your ADHD Coach

From TV Producer to ADHD Coach: My Story

Working in television was always a rush because of the fast-paced shoots, constant location changes combined with the absolute thrill of trying to capture the perfect shot. I don’t mind saying that I was really good at it all. I was also unaware that the tv industry naturally fed my ADHD brain’s craving for novelty and dopamine hits. And this continued when I moved into the edit suite where I thrived on quick turnarounds, fast decision-making, and writing scripts on the fly.

But behind all that success, instead of feeling more confident, I felt my anxiety increasing

Every small critique of a show I worked on felt like a personal blow due to Rejection Sensitivity Dysphoria (RSD). Time blindness meant I was always working into the night to get something done as I thought I had more time, procrastination was a constant factor even though there was so much to do, and the pressure to mask my struggles became overwhelming. After each project, I’d retreat into myself, absolutely exhausted from maintaining the appearance of effortless productivity.

The Turning Point


My discovery of ADHD within our whole family began unexpectedly with a Facebook post from a family member sharing their own experience. Curious to learn more, I attended an ADHD art exhibition that would change everything.  Within the exhibition, there was a stand where visitors could listen to a recording of a woman with ADHD reading her old school reports: “She could do so much better if she would only focus”; “She is wasting her potential”; “She won’t concentrate in class”; “If only she would listen”.

When my husband removed the headphones, his eyes were filled with emotion. “This is me” he said simply. In that powerful moment, I knew I had to help others see that people with ADHD are so much more than these negative words that have followed them through life.

What started as a curious conversation with my husband about ADHD symptoms evolved into a transformative discovery for our entire family. I understood myself and how I have always successfully masked who I am to fit in. Through this personal revelation, I realised how many other people could be going through exactly the same things as our family, and I found my calling in ADHD coaching

How TV Production Prepared Me for Coaching

The transition from being a television producer into an ADHD coach feels a natural one because both roles share core skills:

– Creative problem-solving under pressure
– Adapting quickly to changing situations
– Connecting authentically with diverse people
– Building and coordinating supportive teams
 
Just as I once worked behind the scenes to bring creative ideas to your screen, I now work alongside clients to help them discover innovative solutions to their challenges.

ADHD AND MASKING in TV and beyond

Since learning about ADHD and AuDHD, I’ve worked with lots of people within the TV industry, but also creative directors, founders, senior managers and partners in fields far from the edit suite. What we share isn’t the industry, It’s the mask.

I still love television, and I now coach late-diagnosed creatives and leaders across every kind of workplace who have succeeded by hiding how hard they’re working. Your mask was a skill, not a failure. But you don’t have to keep wearing it to stay successful. Through coaching, I help clients to:

-Understand what masking has been costing them, in energy, identity and connection
-Work out which parts of the mask to keep and which to set down
-Build ways of working that fit their brain instead of hiding it
-Lead and create from who they actually are, without burning out to do it

A Foundation in Professional Excellence

Committed to providing the highest ethical and professional standards in coaching, I pursued rigorous training through the International Coaching Federation (ICF) accredited ADDCA (ADD Coach Academy) course, and am currently working toward accreditation from both the ICF and Professional Association for ADHD Coaches (PAAC).

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